WHAT I DO
Valle Design Co Services
The work here starts with thinking. Everything is deliberate, hands-on, and shaped around the brand before it ever becomes visual. I work with businesses that want something original, well-made, and built to last.
THE FIRST STEP
Brand Strategy
Branding doesn't start with visuals. It starts with clarity.
The Brand Strategy phase is a standalone piece of work designed to set direction before any design begins. It gives your brand something solid to stand on, so the visual work that follows isn't guesswork or decoration.
This phase is ideal for businesses that aren't ready to jump straight into a full branding investment, or who want to think things through properly before committing to the next step.
This includes:
- •A guided strategy questionnaire
- •A strategy session to work through direction and intent
- •A tailored brand strategy guide outlining positioning, values, audience and direction
The outcome is a clear, considered strategy that becomes the foundation for all future branding decisions. This phase can be booked on its own or used as the first step into a full branding project.
BOOK A STRATEGY SESSIONCHOOSE YOUR TIER
Branding Services
Branding is the foundation. It's how your business shows up, how it's recognised, and how it holds its ground over time. Done well, it does the work quietly. Long after the project is finished.
01
The Seedling
For new businesses or brands ready to establish a clearer foundation. A lighter, more intuitive way to get clear on how your brand should look and feel.
Includes:
- •Brand direction via visual questionnaire
- •Primary logo and supporting logo marks
- •Colour palette and type direction
- •Basic brand guidelines
Designed to give you clarity, confidence and a solid base to grow from.
02
The Bloom
For businesses ready to go deeper. Where there’s space to explore, refine, and arrive at something that genuinely holds together.
Includes:
- •In-depth brand strategy
- •Full logo suite and visual system
- •Colour, typography and graphic direction
- •Brand guidelines
- •Selected print or digital collateral
This package allows space to explore and refine, resulting in a brand that feels cohesive and well resolved.
03
The Harvest
The full picture. For businesses that want their brand built properly, from strategy through to every touchpoint.
Includes:
- •Comprehensive brand strategy
- •Full visual identity system
- •Extended brand guidelines
- •Multiple collateral pieces
- •Art direction and brand application support
Best suited to brands that want depth, clarity and a long-term visual foundation.
SUPPORTING SERVICES
Photography Services
Photography is offered as a supporting service, always approached through a branding lens, so the imagery and the identity feel like they were made for each other. Because they were.
Photography support can include:
- •Brand and lifestyle imagery
- •Product or space photography
- •Image direction and editing
- •Curated stock image sourcing
A La Carte Design Services
For brands that need specific pieces of work or want to extend an existing identity.
Graphic Design
Print and digital assets including business cards, brochures, menus, packaging, signage, publications, presentations and social templates.
Web Design
Custom Squarespace websites designed as an extension of your brand. Website projects are taken on selectively and are best suited to simple, considered sites that prioritise clarity and visual consistency.
HOW IT WORKS
My Process
01
Discovery
We start with a conversation. I learn about your business, your goals, and what you want your brand to do. This is where the foundations are set.
02
Strategy
I develop a clear brand strategy that defines your positioning, audience, values, and direction. Everything that follows is built on this.
03
Creative Direction
Mood boards, visual references, and initial concepts. This is where the look and feel starts to take shape, grounded in the strategy.
04
Design and Refinement
The brand comes to life. Logos, typography, colour, and graphic elements are developed, tested, and refined until everything feels right.
05
Delivery and Handover
You receive a complete brand toolkit with guidelines, files, and everything you need to use your brand with confidence.
A note on how I work
I take on a limited number of projects at a time, so each one gets the attention it deserves. If you're after fast, templated or purely decorative design, this probably won't be the right fit.
If you're building something meaningful and want branding that reflects that, you're in the right place.