Valle Design Co Services
The work here starts with thinking. Everything is deliberate, hands-on, and shaped around the brand before it ever becomes visual. I work with businesses that want something original, well-made, and built to last.
Brand Strategy
Branding doesn’t start with visuals.
It starts with clarity.
The Brand Strategy phase is a standalone piece of work designed to set direction before any design begins. It gives your brand something solid to stand on, so the visual work that follows isn’t guesswork or decoration.
This phase is ideal for businesses that aren’t ready to jump straight into a full branding investment, or who want to think things through properly before committing to the next step.
This includes:
a guided strategy questionnaire
a strategy session to work through direction and intent
a tailored brand strategy guide outlining positioning, values, audience and direction
The outcome is a clear, considered strategy that becomes the foundation for all future branding decisions.
This phase can be booked on its own or used as the first step into a full branding project.
Branding projects at Valle build on the foundations set during this strategy phase. If and when you’re ready, the strategy naturally leads into the design phase.
Branding Services
Branding is the foundation. It’s how your business shows up, how it’s recognised, and how it holds its ground over time. This is where the real work happens.
Every branding project begins with strategy and moves into design through exploration, testing and refinement. Nothing is rushed. Nothing is assembled.
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A strong starting point for new businesses or smaller refreshes.
Includes:
brand strategy foundations
primary logo and supporting logo marks
colour palette and type direction
basic brand guidelines
Designed to give you clarity, confidence and a solid base to grow from.
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A more considered brand build for businesses ready to step into a clearer, more confident presence.
Includes:
in-depth brand strategy
full logo suite and visual system
colour, typography and graphic direction
brand guidelines
selected print or digital collateral
This package allows space to explore and refine, resulting in a brand that feels cohesive and well resolved.
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A full brand experience for businesses wanting a complete, considered rollout.
Includes:
comprehensive brand strategy
full visual identity system
extended brand guidelines
multiple collateral pieces
art direction and brand application support
Best suited to brands who want depth, clarity and a long-term visual foundation.
Photography Services
Photography is offered as a supporting service that adds real value to the brand. This work is always approached through a branding lens so everything feels cohesive and intentional.
Photography support can include:
brand and lifestyle imagery
product or space photography
image direction and editing
curated stock image sourcing
A La Carte Design Services
For brands who need specific pieces of work or want to extend an existing identity.
Graphic Design
Print and digital assets including business cards, brochures, menus, packaging, signage, publications, presentations and social templates.
Web Design
Custom Squarespace websites designed as an extension of your brand. Website projects are taken on selectively and are best suited to simple, considered sites that prioritise clarity and visual consistency.
A note on how I work
I take on a limited number of projects at a time, so each one gets the attention it deserves. If you’re after fast, templated or purely decorative design, this probably won’t be the right fit.
If you’re building something meaningful and want branding that reflects that, you’re in the right place.