Valle Design Co was engaged to create a bespoke illustration-led graphic system designed to live across apparel, merchandise, social media, and digital touchpoints. Rather than relying on a single hero logo, the focus was on developing a flexible visual language that could adapt seamlessly across platforms and products.

Drawing on symbolism, folk-inspired motifs, and a warm, earthy palette anchored by black, the final system seamlessly blends elements of sun, moon, water, and nature to reflect ritual, community, and seasonal living. The result is a soulful, adaptable brand toolkit that feels authentic, human, and quietly bold, inviting people to slow down, connect, and immerse themselves in the sauna experience.